Poniżej nagranie z mojego ostatniego wystąpienia konferencyjnego [ENG] pt. User Experience of Art Exhibition in the „New Normality“. Innovative Methods of Research in Terms of Global Change podczas The Art Museum in the Digital Age – 2022. International Online Conference zorganizowanej przez Muzeum Belvederu w Wiedniu.
Abstract
The change in the use of culture in the so-called“new normality” has two levels, each of which requires separate reflection and examination. On the one hand, today’s experience of the user of a real art gallery has changed –the threat of infection is still real. On the other hand, the experience of virtual contact with culture and art has gained more attention. The interweaving of these two levels raises several research questions that are involved in myproject: are the users of virtual and real galleries the same ones? What prompts people to take advantage of the gallery’s real or virtual offer, what are they looking for? What kind of artistic activity is directed to the real user and what to the virtual one? And last, but not least: how does the meaning of art and art production change in the eyes of its recipients? The main hypothesis, then, is the need to shift the old concept of an art spectator, art participant, or gallery visitor to the category of“user”that has been developing over the past one or two decades but has definitely grown in strength over the past year due to the pandemic.
I would like to present a part of my doctoral research project titled UX of art. Contemporary art exhibitions as a platform for social exchange. As a user experience researcher and art historian I am interested in the role of art as a tool for building a community and cultural institutions as an intermediary platform between artists and audiences. To investigate the extent to which cognitive or affective goals of art in exhibition are realized within the perception of visitor, the methodologies used by designers of virtual tools, focusing on the users and their response to stimuli and functionalities, may be useful. It seems even more relevant in the hybrid form of today’s art exhibitions, therefore I would like to present new research methodologies I developed based on my experiences in researching on Museum of Modern Art in Warsaw and other cases of online exhibitions.